This product does what it says on the tin. Protects hair from the harsh elements and makes it feel lovely and soft.

I like the smell of this one - it's sweet but at the same time natural and not overwhelming. Also, it does make my hair really soft, adds a bit of shine and moisturises my hair.

Wow, this shampoo combined with the All Soft Conditioner is wonderful! Really does what it promises and my hair feels so soft and healthy after every wash. Wonderful scent too!

Following the start of going grey, I decided to go platinum. Needless to say, having my hair bleached was not going to be great for the condition of my hair. My hairdresser recommended All Soft right from the beginning. That was 3 years ago and I have never looked back. This product has looked after my hair wonderfully well and it always looks and feels great. No other product does the job!

I got the trial pack of this shampoo. I was really surprised that this shampoo really makes my hair soft and smooth. I definitely recommend it to everyone.

I use this and the conditioner and I love them both. They make dry hair soft, shiny and detangled. Great products!

I love this shampoo, it makes my hair shiny, frizz-free and so soft.

Brilliant for very dry hair, gives dry brittle hair it's life back. Very soft and good condition.

Totally agree with the other reviews. I had a hairdresser commenting on how healthy my hair looked. I use this with the All Soft Conditioner. Two thumbs up.

I have very dry hair and All Soft makes it soft and used with the conditioner, gives it a beautiful shine. I just couldn't use anything else again!

Simply the best shampoo ever, does everything right.

This is the best ever! Have tried so many products for my greasy hair but now I found the best for it! Thank you.

My hair is dry and brittle but this shampoo softens and moisturises, making it shiny and glossy. I would recommend this shampoo and I GUARANTEE you won't look back!

This shampoo has the most divine smell ever! It leaves my hair very soft and bouncy, I can't wait to try other Redken products!

I love this product! Really works, my hair feels so soft after using it compared to high street shampoos. Definite buy!

I love this shampoo! Before my hair was dull and lifeless. Now it's really soft and shiny. If you haven't tried it yet - do it now!

I love this shampoo, it works great with the conditioner too! My hair felt like straw after too much damage and this shampoo has revived it! Gorgeously soft and BRILLIANT shine, even feels good first thing in the morning before you even brush it, will never use anything else now!

OMG! I loove this shampoo. It saved my thick, croase, frizzy and dry hair. It become easy too style, comb and almost no frizz at all. A life saver

Love all Redken products. Gives my hair a lowely glow.

Great shampoo!!! My hair is coloured, dark, really long. I use a hair straightener every single day and recently it started to break. It was really dry and matte as well. This shampoo is amazing, my hair is super soft now

This shampoo(and the whole All Soft series) is best for thicker hair. It`s a very good shampoo, for dry, frizzy hair.